Church's Chickahhhn

Client: Church’s Texas Chicken x Project Pat | Role: Copywriter | Discipline: Music Video, Social & Creator Activations

The Ask: Make a chicken drop feel like a real music release, not another fast-food ad.

What I Made: I concepted the storyline for “Church’s Chickahhhn,” a full music video with Memphis legend Project Pat and Lil Lucky, plus the social activations around it, including the duet challenge, #ChurchsPartner creator content, and launch cutdowns. I was on it from conception through production, on set for the shoot.

Why it mattered: Fans treated it like a banger first and an ad second. The duet challenge kept it moving past launch, with everyday people posting their own takes on the track.