Jake from State Farm's Social

Client: State Farm | Role: Copywriter / Content Creator | Discipline: Always-On Social Content

The Ask: Keep a major spokes-character’s social presence fresh across Stories, Feed, Twitter, and TikTok on a monthly cadence.

What I Made: Multi-format content tied to Jake’s “passion points” — including gaming communities State Farm sponsors — spanning video, captions, and still-asset supers. Content leaned into his “good vibes ambassador” persona.