Battle of the Khakis

Client: State Farm | Role: Copywriter / Activation Strategist | Discipline: Livestream Activation & Social

The Ask: Launch a Jake from State Farm clothing store inside NBA 2K’s MyCity and make it a cultural moment, not just a game update.

What I Made: Concepted and named “Battle of the Khakis,” a 2-hour Twitch livestream event built with Twitch’s team — including stream layout, logo, and set design graphics, plus speaking points for Jake and partnered influencers. Also produced supporting social content promoting Jake’s in-game presence.

Why it stands out: This is strategy + activation + copy in one project — naming the event, shaping the livestream format, and writing the talent’s actual talking points.