McDonald's McNuggets

Client: McDonald’s | Role: Copywriter | Discipline: Product Launch Copy

The Ask: Launch all-white-meat McNuggets with an emotional hook instead of an ingredient callout.

What I Made: A father-and-child insight — “the best way to be there for your little one is to show them the ropes” — paired with McDonald’s “giving 100%” platform to connect a product reformulation to a relatable parenting moment.