Xfinity for MLK Day
Client: Comcast / XFINITY | Role: Copywriter | Discipline: Cultural Moment / Radio Copy
The Ask: Mark MLK Day with something more resonant than a generic tribute.
What I Made: “MLK Radio | The Power of Love” — copy centered on the idea that Dr. King’s dream was built on the strength to love, not just the more commonly cited parts of his legacy.
