McDonald's Big Mac

Client: McDonald’s | Role: Copywriter | Discipline: Product Launch / Sports Culture Campaign

The Ask: Introduce the Big Mac in three new sizes in a way that felt like culture, not a menu update.

What I Made: A basketball-culture spot where every on-court move — crossover, alley-oop, slam dunk — earns a Big Mac reward, featuring real ballers and a hype host to drive energy and shareability.