Walmart Black History Month
Client: Walmart | Role: Copywriter / Content Strategist | Discipline: Brand Campaign & Video Series
The Ask: Reframe Black History Month away from history-lesson territory into something present-tense and aspirational.
What I Made: A video series following Black entrepreneurs’ journeys from side hustle to main hustle, distributed as organic and paid social across Twitter, Instagram, and Facebook — plus a bonus 10-minute masterclass for aspiring entrepreneurs.
Result (as documented): Featured by ESSENCE, the top magazine and online community for Black women.
