Toyota Camry Ignite Your Fire

Client: Toyota | Role: Copywriter | Discipline: Brand Campaign / Social Copy

The Ask: Reposition the Camry — long seen as safe and practical — as bold and desire-driven for the TRD and Nightshade trims.

What I Made: A campaign platform built around one line — “the spark to your deepest desires, not your grandpa’s Camry” — anchoring a social video, two 6-second IG Story ads, and Nightshade digital banners.

Formats: Social video, IG Story ads (:06 x2), digital display banners

Social video highlighting the Camry TRD’s fiery red accents:

:06 IG Story Ad

Digital banners featuring the Camry Nightshade:

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workCrystal DunnSeptember 20, 2018